Micro-Campaigns: Leaner Ad Sets for Smarter Reach
Introduction — why smaller doesn’t mean weaker In 2025, performance marketers are flipping the script: instead of dozens of tiny ad sets that fragment budget and delay learning, the smartest […]
Introduction — why smaller doesn’t mean weaker In 2025, performance marketers are flipping the script: instead of dozens of tiny ad sets that fragment budget and delay learning, the smartest […]
Generative Engine Optimization (GEO) is the practice of making your brand easy for AI search features and answer engines (Google AI Overviews, Perplexity, ChatGPT/GPT-powered assistants, Gemini, Copilot) to find, understand, […]
Mastering TikTok’s Insight Spotlight Tool In the fast-paced world of TikTok marketing, staying ahead of trends and audience preferences is crucial. TikTok’s newly launched Insight Spotlight tool—part of the TikTok […]
What exactly is an AI-generated (virtual) influencer? AI-generated or “virtual” influencers are computer-created personas that live on social platforms. They’re built with CGI, motion capture, and increasingly generative AI to […]
Introduction As Pakistan’s e-commerce landscape surges, performance marketers are hunting for fresh, high-converting channels. Live shopping—where products are showcased in real time and users can purchase instantly—is emerging as a […]
Difference between Traditional and Digital Marketing There are now two main approaches to marketing in the cutthroat corporate world of today: traditional marketing and digital marketing. Both are used to […]
Digital marketing refers to the use of digital channels, platforms, and technologies to promote products or services. This encompasses a wide range of strategies, including search engine optimization (SEO), social […]