Emerging Social Commerce Platforms
Social commerce used to mean “sell on social media.” Today it means picking the right platform to match your audience, product, and sales funnel. While TikTok is the headline-grabber, several […]
Social commerce used to mean “sell on social media.” Today it means picking the right platform to match your audience, product, and sales funnel. While TikTok is the headline-grabber, several […]
Search engines are evolving from click-first to answer-first. More queries are resolved directly on the SERP — in featured snippets, People Also Ask boxes, AI Overviews, knowledge panels, and voice-assistant […]
Customers today move between apps, websites, stores, and call-centers without thinking in “channels.” Omnichannel performance marketing focuses on orchestrating those touchpoints — paid media, email, social, in-store, and CRM — […]
Introduction — Why UGC matters right now User-generated content (UGC) is more than a trend — it’s a conversion engine. When real customers create honest photos, videos, reviews or tutorials, […]
Short-form video is no longer just a discovery play — it’s part of modern search. People use TikTok, Instagram, YouTube, and Facebook like search engines; search and discovery overlap with […]
TL;DR: Voice queries are longer, conversational, and often local (“near me,” “open now”). To rank, craft natural-language answers that satisfy intent in one breath, structure pages for featured snippets, and […]
If you sell to real people in real places, hyperlocal advertising is your growth lever. Done right, it puts the right message in front of nearby, high-intent audiences—and aligns your […]
Introduction — why smaller doesn’t mean weaker In 2025, performance marketers are flipping the script: instead of dozens of tiny ad sets that fragment budget and delay learning, the smartest […]
Generative Engine Optimization (GEO) is the practice of making your brand easy for AI search features and answer engines (Google AI Overviews, Perplexity, ChatGPT/GPT-powered assistants, Gemini, Copilot) to find, understand, […]
Mastering TikTok’s Insight Spotlight Tool In the fast-paced world of TikTok marketing, staying ahead of trends and audience preferences is crucial. TikTok’s newly launched Insight Spotlight tool—part of the TikTok […]