What exactly is an AI-generated (virtual) influencer? AI-generated or “virtual” influencers are computer-created personas that live on social platforms. They’re built with CGI, motion capture, and increasingly generative AI to […]
Introduction As Pakistan’s e-commerce landscape surges, performance marketers are hunting for fresh, high-converting channels. Live shopping—where products are showcased in real time and users can purchase instantly—is emerging as a […]
Difference between Traditional and Digital Marketing There are now two main approaches to marketing in the cutthroat corporate world of today: traditional marketing and digital marketing. Both are used to […]
Digital marketing refers to the use of digital channels, platforms, and technologies to promote products or services. This encompasses a wide range of strategies, including search engine optimization (SEO), social […]
